四川大学国际课程周
SICHUAN UNIVERSITY UIP 2022
课程名称 Course Title
Business Strategy

This course aims at providing a framework to think about various issues in business from a perspective of economics: horizontal boundaries of the firm; vertical boundaries of the firm; industry analysis; strategic positioning for competitive advantage; sustaining competitive advantage. The students will develop understanding and skills of how to apply economics principles in business strategy. The goal is to enable students to think strategically in a smart way. The course will address basic analytical tools essential for understanding modern business strategy that is of primary importance for Managers and Economists in the modern fast-changing world. Classes will be a mixture of lecture and critical discussion of theory and practical cases. Students are expected to spend some time for reading cases in advance.

课程大纲 Course Outline
"1. 学习战略的概念; 2. 行业分析与案例讨论; 3. 企业资源与能力评估; 4. 竞争优势评估; 5. 战略分析。"