The fashion industry environment is highly dynamic and innovative and demands brands to constantly be agile with their marketing strategies. In this scenario, it is very relevant for students to be able to identify and critically evaluate the trans-disciplinary strategies which can be adopted to both start and transform fashion and luxury businesses. The module facilitates the understanding of key concepts related to the global fashion industry, brand management principles, consumer insights as well as marketing and management concept development. Students will be expected to engage in a wide range of teaching pedagogies such as lectures, seminars, case discussion, field work and presentations to develop both their hard and soft skills. The course will challenge you to extend the depth of knowledge of fashion market analysis, strategy and programmes. It will refine your ability to make business decisions when faced with challenges and uncertainty and to take advantage of market opportunities in response to tactical/short term imperatives.