四川大学国际课程周
SICHUAN UNIVERSITY UIP 2022
课程名称 Course Title
Behavioral finance

Classical economic theory assumes that individuals are super-humans with perfect calculation skills and a stable system of preferences. They decide by maximizing their expected utility. In practice, the decisions of “normal” people are affected by a combination of social, psychological and cognitive influences. In this course, we will see theories about how real-world decisions are made (e.g. prospect theory, bounded rationality, herding, self-control) and investigate how this affects the financial market (e.g. market efficiency and limits to arbitrage). We will study the implications for both individual decision makers and policy makers. We will study the use of behavioral finance for designing digital choice architectures. Importantly, through this course, you will understand better your own decision making and how to take into account the mental mistakes of others. The course is interdisciplinary and combines elements from economics and finance, with psychology, sociology and statistics.

课程大纲 Course Outline
Part 1 Theories about how real-world decisions are made (e.g. prospect theory, bounded rationality, herding, self-control) and investigate how this affects the financial market (e.g. market efficiency and limits to arbitrage);Part II The implications for both individual decision makers and policy makers; Part III The use of behavioral finance for designing digital choice architectures.